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Business Intelligence for CRM |
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Business Intelligence for CRM (BI4CRM)
BI4CRM is a powerful, yet easy to use, reporting tool allowing you to draw on all the benefits of Excel as a true reporting solution. An extensive set of reporting templates have been developed to cater for GoldMine reporting.
Powered by the popular reporting engine, Alchemex, IT personnel enjoy its powerful backend capabilities. End users can also participate in laying out the reports, because they are already familiar with the final out put, Excel.
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Report Writing |

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As a generic reporting tool, it can access multiple sources, presenting the data in a single Excel report. This amounts to affordable business intelligence. |
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How it works
Business for GoldMine consist of two main modules; the administrator module and the report manager.
The Administrator is used to connect to the database. It is also used to create integration containers (logical subsets of data).
In the Report Manager a user adds a report by first selecting an integration container. A query is added and the required fields are selected from the container.
The data is then dumped into Excel. The report writer will then format the report using Excel powerful functionality.
The last step is to ‘save and link’. In essence, the report query and Excel layout are coupled, the result being a fully automated Excel report.
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Template Solution for GoldMine
The product ships with prepackaged standard GoldMine reports which act as a ‘base’ for fast track development of custom reports.
A user is thus able to generate their custom layouts with only Excel skills, as a prerequisite.
The output from ongoing report development is housed on the Internet and available to the BI4CRM community.

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Download reports from the Internet
This community offers a dynamic collection of popular Goldmine reports. The focus is on making the required data available so you can focus on presenting it in the way you want. Your layout is then saved as a new automated report.
All reports created via the centralised reporting service are analysed and where a generic reengineering results in a reports available to our community subscribers.
Your report requests, therefore, drive the overall success of the community.
Click here to access the Community Zone
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So where does Crystal fit in?
The ideal scenario is to have report deployment options based on each reporting need, and therefore a co-existence between of the two solutions.
If the final output fits better in Excel then the report developer should favor BI4CRM.
Crystal reporting requires the availability of IT skills. Conversely, Excel skills are pervasive creating a self empowered path for managers and end users.
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Report Manager Module
The report manager module is used to manage, run, modify and create new Goldmine reports.
When creating new reports the developer does not necessarily need database skills. ‘Integration containers’, developed specifically for GoldMine, prepare the Goldmine data specifically for report creation in Excel.
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Centralised report development service
Excel Integration (Pty) Ltd offers a centralized container development service to ensure users have access to the data they need in order to write automated Excel reports.
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More on Alchemex
Alchemex is fast becoming the choice Excel Integration tool in small and medium businesses around the world.
It is affordable and packed with much of the powerful functionality expected of a high end business intelligence product.
Click here for more

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Containers for popular applications
Because popular CRM and accounting applications have the same table structure across an install base, generic containers can be developed to serve a wide scope of report development.
Alchemex template solutions exist for a growing number of accounting applications and payroll applications and recent development has also seen the arrival of template solutions for CRM packages.
Request a full list of template solutions here
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More on Integration Containers
The key to the success of Alchemex lies in its architecture, and the benefits offered by its containers.
A container is similar to a view. However, this virtual organization and enhancement of your data, specific to Excel report development, is packaged up as part of the report. It is therefore viable to distribute reports over the Internet and to reuse development over and over.
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